Many small battles

Though Ogilvy Johannesburg looks a shoo-in for the 2014 Creative Champion title, below it are a number of tight battles which could go one way or the other. It’s a long shot, but Joe Public could theoretically close the gap of 98 points between it and FCB for second place. At fourth, Ogilvy Cape Town […]

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Mythical dragons – real money

Headlines, a small Johannesburg PR firm, was the first to grab a piece of the South African Dragons’ Den action when  it signed up two of the five dragons as clients. It will assist with publicity and public profiles of Gil Oved and Vinny Lingham, successful entrepreneurs who will sit on the panel evaluating pitches […]

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Goodby Post Office, hello e-mail

South African users are pouring into the Internet in unprecedented numbers, writes Tony Koenderman. Latest research shows a 19.6% increase in unique browsers in just two months. That’s virtually doubling in six months. Meanwhile, striking postal workers demonstrate their wilful blindness to market realities by taking a hard line on their wage demands. Coincidence? I […]

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New leader in student advertising

The dominance in award-winning creativity of three big-city advertising schools was overturned for the first time at last month’s Loeries, when North-West University came in first, relegating the AAA School of Advertising’s Cape Town campus to second. It was the first crack in an edifice dominated in recent years by the AAA School of Advertising  […]

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Canny fox still wins

Been wondering what happened to FoxP2, the former hotshop table-topper that slipped to 22nd in the AdReview Creative Leaderboard standings this year so far? Me too. The answer is that it’s taking a year off from creative awards shows to pursue internal agency project #FoxFlame. Self-imposed sabbatical notwithstanding, FoxP2 popped up out of nowhere to […]

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Food regulations threaten R2.5bn in adspend

More than R2.5bn in annual advertising expenditure could be threatened if the Department of Health pushes through its proposed regulations on the marketing of “unhealthy foods”  to school-going children. Advertisers face a ban on targeting children in their TV or radio commercials for 15 hours of the day (06h00 to 21h00) , many of the […]

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Brevity is the soul of witlessness

In their desperate pursuit of brevity, radio news bulletins often become incomprehensible. One of the biggest causes of this is a failure to contextualise, because giving a context also takes up precious air time. I recall a morning bulletin reporting that there had been 188 deaths on the road since the beginning of the month, […]

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Campaign v retainer: Choose your weapon (1)

In the first of two articles, Andrew Hall examines the pros and cons  of campaigns versus retainers. Hall is the newly appointed joint Managing Director of Hero, an agency which has grown significantly without ever engaging a single retainer-based client. But  is this the right model in the challenging advertising environment of today?   For […]

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Loerie Awards earn marketers’ respect

  Marketers are finally coming to the party! After years of struggling to win the respect of the marketing industry, next week’s Loerie Awards are pulling in marketing’s top dogs – the agencies’ clients, who are attending in force. Bookings by marketers for the premier South African advertising competition have never been higher, says Loerie […]

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