Ogilvy Johannesburg still leading Creative Championship race

With the Loerie Awards now done and dusted, Ogilvy Johannesburg continues grinding its way remorselessly to the Creative Champion title for  2014. With a 640-point lead over FCB, it is probably uncatchable in the remaining competitions of the year. But behind it there have been a number of interesting moves and positional changes on the […]

Read more

Canny fox still wins

Been wondering what happened to FoxP2, the former hotshop table-topper that slipped to 22nd in the AdReview Creative Leaderboard standings this year so far? Me too. The answer is that it’s taking a year off from creative awards shows to pursue internal agency project #FoxFlame. Self-imposed sabbatical notwithstanding, FoxP2 popped up out of nowhere to […]

Read more

Perfecting the ponytail; surpassing the suit

The education industry faces the same challenges that the ad industry faces: It tries hard to balance the dichotomy between strategy and creativity, business and art, logic and lateral thinking and tries to prove that students can do either really well, but the output remains the same – suits and ponytails. So when Rogue Brand […]

Read more

Food regulations threaten R2.5bn in adspend

More than R2.5bn in annual advertising expenditure could be threatened if the Department of Health pushes through its proposed regulations on the marketing of “unhealthy foods”  to school-going children. Advertisers face a ban on targeting children in their TV or radio commercials for 15 hours of the day (06h00 to 21h00) , many of the […]

Read more

Brevity is the soul of witlessness

In their desperate pursuit of brevity, radio news bulletins often become incomprehensible. One of the biggest causes of this is a failure to contextualise, because giving a context also takes up precious air time. I recall a morning bulletin reporting that there had been 188 deaths on the road since the beginning of the month, […]

Read more

Campaign v retainer: Choose your weapon (1)

In the first of two articles, Andrew Hall examines the pros and cons  of campaigns versus retainers. Hall is the newly appointed joint Managing Director of Hero, an agency which has grown significantly without ever engaging a single retainer-based client. But  is this the right model in the challenging advertising environment of today?   For […]

Read more

Loerie Awards earn marketers’ respect

  Marketers are finally coming to the party! After years of struggling to win the respect of the marketing industry, next week’s Loerie Awards are pulling in marketing’s top dogs – the agencies’ clients, who are attending in force. Bookings by marketers for the premier South African advertising competition have never been higher, says Loerie […]

Read more

All it takes is one Gold Loerie

The Loeries are looming. In two weeks’ time Adland will know how it has done this year in the most important South African creative competition. The latest Ad of the Month results have made little difference to the standings, but a lot could change after September 21. Take a look at the Creative Leaderboard  so […]

Read more

A whisky in space

It’s easy to get high on whisky, but this is ridiculous. A vial – not a bottle, note, nor a barrel, but a vial – of Ardbeg single malt Scotch whisky, has spent the last three years orbiting the earth aboard the International Space Station. Now it’s coming back home to be compared with a […]

Read more
block last