Brands on the run

Brand loyalty, one of the ultimate objectives of marketing, is showing alarming signs of decline, according to research findings by Ask Afrika. Using its proprietary brand-rating methodology, the research company uncovered an 11% average decline (from 47.45% in 2010 to 42.31 in 2014) in the rating of its icon brands. Icon brands are the crème […]

Read more

And Bob’s your Auntie

Advertising professionals often talk of building a “best of breed” agency, in which every team, from  advertising through to design, digital, social, public relations, promotions  – you name it – is staffed by the best brains in their fields. Trouble is, it’s hard to keep ‘best of breed’ people penned in. They usually do better […]

Read more

Hello Africa – here we come

Joe Public, the agency which has made “Growth” its watchword, has announced plans to build an independent  pan-African agency network in a partnership of equals with Nigerian agency Cosse (now known as Cosse Joe Public). Simultaneously, it announced it has also formed a partnership with HWMiT Joe Public, the initials of which stand for Hardest […]

Read more

Worst-kept secret: Publicis pounces again.

Phone Saatchi & Saatchi Johannesburg and ask for John Dixon – and you get put through! To a recorded voice, admittedly, but, hey, wait a minute, isn’t John a shareholder and recently appointed CEO of Brandsroc k? He is. So isn’t this by way of being  - how shall I put it – a clue […]

Read more

Research crisis all but over

The signing of a new five-year Television Audience Measurement Survey  (TAMS) signals that the crisis over audience measurement has passed. TAMS  is now “stable, accurate and reliable” and the contract is designed to keep it that way, according to a statement from the three participating bodies. The scale of the problem was enormous. The old […]

Read more

TBWA still battling Ogilvy for creative championship

After the D&AD Awards results, Ogilvy Johannesburg remains the leader in the race for the creative championship of 2014, but its lead over second-placed TBWA Hunt Lascaris has shortened. With the inclusion of the D&AD results and the Ad of the Month for April and May, Ogilvy has 1032 points to its credit, a lead […]

Read more

Another Ogilvy at the top

Last year it was Cape Town. This year it’s Johannesburg. Both years it is Ogilvy. In 2013 the Cape office headed the Creative League, just holding off TBWA Hunt Lascaris, but well ahead of the rest of the chasing pack. This year Johannesburg has risen to the surface, while Ogilvy Cape Town has slipped back […]

Read more

FCB, a Giant Transformed

You wouldn’t believe the transformation that’s taking place at FCB, writes Tony Koenderman. A wind of change is sweeping through the hallowed corridors of the country’s oldest ad agency, injecting a youthful energy and enthusiasm that seemed lost. The key change agent in this process is growing world acceptance of the role of emotion in […]

Read more

Poor year for SA at Cannes grabfest

After a year playing second fiddle to its sister agency in Cape Town, Ogilvy Johannesburg triumphantly tops the Cannes Lions scoring table for 2014. Ogilvy Cape Town, which swept all before it in 2013, trailed in fifth. Equally interesting to those tracking agency performance was the showing of M&C Saatchi Abel, which has grown phenomenally […]

Read more
block last