Blank cheque for Blink Cheques

  Mystics, monks and seers have a long history of living cheap. In ancient times, St Francis of Assisi would wander through Italy without a lira to his name, dispensing goodwill and blessings (especially for animals) in exchange for shelter and food. You don’t find many people like that these days, writes Sam Koenderman. But here’s […]

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Counting creativity

Every ad agency that won an accredited local or international creative award last year is included in the AdReview Creative Leaderboard for 2014. There are 70 of them, carrying off 600 certificates or trophies from 13 competitions around the world. It’s probably the biggest listing of creative advertising power ever assembled in South Africa, and that’s […]

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Creative race enters final lap

Despite late runs by KingJames and Joe Public, Ogilvy Johannesburg is still clinging to leadership of the AdReview creative championship after the Midas Awards. KingJames has muscled into second spot on the 2014 creative leaderboard, only 38 points adrift of Ogilvy, while Joe Public is a further 115 points back. Any of them could still […]

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Wallop! Ogilvy SA history packs a punch

As any veteran adman will tell you, the ad biz ain’t what it used to be. Those were the days of wild all-night parties, naked midnight frolics  in luxury hotel koi ponds with the pretty girl from traffic, and drug-induced sex. These are the days of cold coffee, bribing your way out of a speed […]

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Emotion in advertising: now we can prove it

Properly practised creativity, said legendary copywriter Bill Bernbach, can make one ad do the work of ten. It was one of the most percipient comments ever made about advertising, which is only now, four decades later, finding ways of proving the truth of Bernbach’s dictum. Though we’ve always known about the importance of emotion in […]

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Agency creative power shifts

As it enters the final lap, the 2014 Creative Leaderboard presents a fascinating picture of the new South African balance of advertising power. Two old giants are at the top, with Ogilvy Johannesburg almost unassailable at No. 1. But the other, FCB, has made a remarkable recovery from the tired image it presented a year […]

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Up and away for airport advertising

With a captive target market of affluent, mobile, trendy consumers, airports should be a popular environment for out-of-home advertisers,writes Tony Koenderman. The problem, at least in South Africa, is clutter. Too many billboards  competing for attention, and too many contractors scrapping for their share of the pie, resulting in rate confusion. “It’s hard for your […]

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Campaign v Retainer 2: Going for the win-win

Andrew Hall, the new Co-Managing Director of Hero, an agency which has lasted long and grown significantly on a campaign-based structure, outlined the pros and cons of this business model in his previous article (Guest Spot).  Here, he considers whether the current industry conditions are conducive to retainer-based business, and whether a hybrid could present a […]

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Many small battles

Though Ogilvy Johannesburg looks a shoo-in for the 2014 Creative Champion title, below it are a number of tight battles which could go one way or the other. It’s a long shot, but Joe Public could theoretically close the gap of 98 points between it and FCB for second place. At fourth, Ogilvy Cape Town […]

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