The importance of being short

By Tony Koenderman Short films are a tantalisingly discrete art form, but the trouble is they are too short! What do you do with them? Put them among the commercials up front (maybe) or at the end of the main feature (definitely not). Create a whole programme of short films, with no main feature at […]

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Distorted PR images

Atmosphere Communications, the Cape Town public relations consultancy in the KingJames marketing group, dominated the Prism Awards (for PR excellence) on Sunday, winning golds for Sanlam’s One Rand Man Campaign (which went on to be named Campaign of the Year) and the Burger King launch, among six golds it won in total. Fleishman Hillard came […]

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Blank cheque for Blink Cheques

  Mystics, monks and seers have a long history of living cheap. In ancient times, St Francis of Assisi would wander through Italy without a lira to his name, dispensing goodwill and blessings (especially for animals) in exchange for shelter and food. You don’t find many people like that these days, writes Sam Koenderman. But here’s […]

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Counting creativity

Every ad agency that won an accredited local or international creative award last year is included in the AdReview Creative Leaderboard for 2014. There are 70 of them, carrying off 600 certificates or trophies from 13 competitions around the world. It’s probably the biggest listing of creative advertising power ever assembled in South Africa, and that’s […]

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Creative race enters final lap

Despite late runs by KingJames and Joe Public, Ogilvy Johannesburg is still clinging to leadership of the AdReview creative championship after the Midas Awards. KingJames has muscled into second spot on the 2014 creative leaderboard, only 38 points adrift of Ogilvy, while Joe Public is a further 115 points back. Any of them could still […]

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Wallop! Ogilvy SA history packs a punch

As any veteran adman will tell you, the ad biz ain’t what it used to be. Those were the days of wild all-night parties, naked midnight frolics  in luxury hotel koi ponds with the pretty girl from traffic, and drug-induced sex. These are the days of cold coffee, bribing your way out of a speed […]

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Emotion in advertising: now we can prove it

Properly practised creativity, said legendary copywriter Bill Bernbach, can make one ad do the work of ten. It was one of the most percipient comments ever made about advertising, which is only now, four decades later, finding ways of proving the truth of Bernbach’s dictum. Though we’ve always known about the importance of emotion in […]

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Agency creative power shifts

As it enters the final lap, the 2014 Creative Leaderboard presents a fascinating picture of the new South African balance of advertising power. Two old giants are at the top, with Ogilvy Johannesburg almost unassailable at No. 1. But the other, FCB, has made a remarkable recovery from the tired image it presented a year […]

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Up and away for airport advertising

With a captive target market of affluent, mobile, trendy consumers, airports should be a popular environment for out-of-home advertisers,writes Tony Koenderman. The problem, at least in South Africa, is clutter. Too many billboards  competing for attention, and too many contractors scrapping for their share of the pie, resulting in rate confusion. “It’s hard for your […]

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