Sponsors cry foul – but should they share blame?

  Brands that will pay hundreds of millions of dollars to place their ads around World Cup venues in Russia in 2018 have expressed concerns at the FIFA corruption scandal, after seven football officials were arrested in Zurich on Wednesday. As Samantha Koenderman writes, McDonald’s, Adidas, Coke, Visa and Budweiser have added their voices to a […]

Read more

Choosing your agency -1

In the first of an ongoing series on choosing your agency, Tony Koenderman discusses the importance and the nature of the chemistry between the partners, and in a future article will examine the chemistry between the agency and its clients. Readers are invited to submit contributions to this series. The relationship between a client and […]

Read more

South Africa’s D&AD recovery

The collective South African ad industry has turned in its best showing at the D&AD awards since 2012, which was also its best year ever.  Is this an indication that creative standards of South African advertising have bounced back from a two-year slump?  It’s too early to say, especially as our showing at the One […]

Read more

Apologs

Some unfortunate load-shedding combined with technical problems on my venerable two-year -old (yes, that’s what venerable means these days) laptop meant we missed our red-eye connection to Cape Town….oh.  Yes. Can’t use that excuse any more. Joking aside, the delays in putting out this issue were not entirely within our control. I won’t make any […]

Read more

Whither AdReview?

People have been asking, What’s happened to Tony Koenderman’s  AdReview, the annual advertising agency awards event and  publication? “Frankly, the merger of Jeremy Maggs’ The Annual and the Financial Mail’s AdFocus puts us out of business in our previous  form,” says Koenderman. “But there is still an urgent need in the market for a news […]

Read more

M&C Saatchi heads Creative Leaderboard

M&C Saatchi Abel came bursting out of the blocks to take the early lead in May in the 2015 Creative Championship, winning 168 points at The One Show, an American-based global competition, and the local Ads of the Month. The four-year old agency initially struggled to put creative points on the board, but is now […]

Read more

Can market research be trusted?

The failure of market research to get even close in predicting the result of the British general  election is  a global problem, somewhere between a disaster and an embarrassment, writes Tony Koenderman. For an event as important as this, pollsters would have enlisted their best experts to work with the latest technology and methodology. Money […]

Read more

Bookmarks beginning to rival Loeries

The newly revamped Bookmark Awards, a platform for digital and internet advertising, made an impact in two important ways this year, writes Tony Koenderman. They attracted 772 entries, a record which lifted them into second spot (in size) among South African advertising awards; and they achieved a measurable improvement in standards. The Bookmarks are now […]

Read more

KFC learns a lesson

When KFC staff were caught on video washing chicken with a pressure hose on the floor of a courtyard, KFC handled the crisis exactly the way the PR gurus recommend, writes Samantha Koenderman Management was quick to respond. It apologized, closed the store for an investigation, blitzed the media  with reassurances that the chicken was […]

Read more
block last