Wallop! Ogilvy SA history packs a punch

As any veteran adman will tell you, the ad biz ain’t what it used to be. Those were the days of wild all-night parties, naked midnight frolics  in luxury hotel koi ponds with the pretty girl from traffic, and drug-induced sex. These are the days of cold coffee, bribing your way out of a speed […]

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Emotion in advertising: now we can prove it

Properly practised creativity, said legendary copywriter Bill Bernbach, can make one ad do the work of ten. It was one of the most percipient comments ever made about advertising, which is only now, four decades later, finding ways of proving the truth of Bernbach’s dictum. Though we’ve always known about the importance of emotion in […]

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Durban’s R160m Loeries bonanza

Moving the Loerie Awards to Durban next year will do more to boost the KZN regional economy than it could ever do for Cape Town. By far. And why is this? Durban’s ad industry is the smallest of the country’s  three major advertising power centres, so more than 90% of the potential delegates will come […]

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Agency creative power shifts

As it enters the final lap, the 2014 Creative Leaderboard presents a fascinating picture of the new South African balance of advertising power. Two old giants are at the top, with Ogilvy Johannesburg almost unassailable at No. 1. But the other, FCB, has made a remarkable recovery from the tired image it presented a year […]

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Up and away for airport advertising

With a captive target market of affluent, mobile, trendy consumers, airports should be a popular environment for out-of-home advertisers,writes Tony Koenderman. The problem, at least in South Africa, is clutter. Too many billboards  competing for attention, and too many contractors scrapping for their share of the pie, resulting in rate confusion. “It’s hard for your […]

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Campaign v Retainer 2: Going for the win-win

Andrew Hall, the new Co-Managing Director of Hero, an agency which has lasted long and grown significantly on a campaign-based structure, outlined the pros and cons of this business model in his previous article (Guest Spot).  Here, he considers whether the current industry conditions are conducive to retainer-based business, and whether a hybrid could present a […]

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Many small battles

Though Ogilvy Johannesburg looks a shoo-in for the 2014 Creative Champion title, below it are a number of tight battles which could go one way or the other. It’s a long shot, but Joe Public could theoretically close the gap of 98 points between it and FCB for second place. At fourth, Ogilvy Cape Town […]

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Mythical dragons – real money

Headlines, a small Johannesburg PR firm, was the first to grab a piece of the South African Dragons’ Den action when  it signed up two of the five dragons as clients. It will assist with publicity and public profiles of Gil Oved and Vinny Lingham, successful entrepreneurs who will sit on the panel evaluating pitches […]

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Goodbye Post Office, hello e-mail

South African users are pouring into the Internet in unprecedented numbers, writes Tony Koenderman. Latest research shows a 19.6% increase in unique browsers in just two months. That’s virtually doubling in six months. Meanwhile, striking postal workers demonstrate their wilful blindness to market realities by taking a hard line on their wage demands. Coincidence? I […]

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