Marketers face era of consumer and environmental activism

Brace yourself for a radical change in the way business behaviour is regulated in South Africa. After a century of widespread disregard for environmental and consumer protection, marketers face tough new controls and potential class action suits for anything from unfair trading to misleading advertising, environmental degradation or price fixing. “It’s a sea change flowing […]

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Monthly R500 prize for students

College Cred is a new feature on this website through which we want to encourage interaction between students and potential employers in ad agencies, marketing departments and media. All you’ve got to do is register, and post examples of your best work to the gallery. Go to  College Cred – submit your design. There’s a […]

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Brands on different planets

Within a week of each other, two lists of top South African brands have been published – with almost nothing in common between  them.  You would think they were on different planets. Ask Afrika research identified 31 “Icon Brands” and BrandFinance  came up with the 50 “most valuable” brands, and only one brand appeared on […]

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Brands on the run

Brand loyalty, one of the ultimate objectives of marketing, is showing alarming signs of decline, according to research findings by Ask Afrika. Using its proprietary brand-rating methodology, the research company uncovered an 11% average decline (from 47.45% in 2010 to 42.31 in 2014) in the rating of its icon brands. Icon brands are the crème […]

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And Bob’s your Auntie

Advertising professionals often talk of building a “best of breed” agency, in which every team, from  advertising through to design, digital, social, public relations, promotions  – you name it – is staffed by the best brains in their fields. Trouble is, it’s hard to keep ‘best of breed’ people penned in. They usually do better […]

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Hello Africa – here we come

Joe Public, the agency which has made “Growth” its watchword, has announced plans to build an independent  pan-African agency network in a partnership of equals with Nigerian agency Cosse (now known as Cosse Joe Public). Simultaneously, it announced it has also formed a partnership with HWMiT Joe Public, the initials of which stand for Hardest […]

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Worst-kept secret: Publicis pounces again.

Phone Saatchi & Saatchi Johannesburg and ask for John Dixon – and you get put through! To a recorded voice, admittedly, but, hey, wait a minute, isn’t John a shareholder and recently appointed CEO of Brandsroc k? He is. So isn’t this by way of being  - how shall I put it – a clue […]

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Research crisis all but over

The signing of a new five-year Television Audience Measurement Survey  (TAMS) signals that the crisis over audience measurement has passed. TAMS  is now “stable, accurate and reliable” and the contract is designed to keep it that way, according to a statement from the three participating bodies. The scale of the problem was enormous. The old […]

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TBWA still battling Ogilvy for creative championship

After the D&AD Awards results, Ogilvy Johannesburg remains the leader in the race for the creative championship of 2014, but its lead over second-placed TBWA Hunt Lascaris has shortened. With the inclusion of the D&AD results and the Ad of the Month for April and May, Ogilvy has 1032 points to its credit, a lead […]

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